It first reached the mainstream with the game Pokemon Go in 2016, through which users could interact with Pokemon in the world around them - all through a smartphone screen. Simply put, it allows people to superimpose digital content (images, sounds, text) over a real-world environment. What Is Augmented Reality? Augmented reality (AR) is a technology that enhances a user’s physical world with computer-generated elements. For those who use the lens, this can leave a powerful impression - the right lens can even go viral. Instead of offering a static image, lenses can transform the world around the user. Interactive marketing: While some filters can be immersive, lenses are designed to be the most immersive and interactive experience you can get on the app.Few social media video marketing efforts are this effective at such a low price point. Affordable marketing: Despite the incredible results some businesses have seen, it costs very little to create a custom Snapchat lens.This makes them a great way to market locally, targeting people who visit a certain store or attend an event. Targeted marketing: Most filters (and some lenses) are location-based, which means they’re available only to Snapchat users who are close to a certain point on the map.When used correctly, you can expect to see the following benefits: Whether they’re national or local, using Snapchat lenses can help businesses achieve their social media marketing goals.
One company ran a campaign for five hours at the University of Alabama and was able to reach more than 19,000 people. Using a local filter can lead to impressive results too. A national filter can typically be seen by 40% to 60% of Snapchat’s audience. They can lead to powerful results when leveraged by the right marketing team. These filters weren’t just a boost for Snapchat itself.
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Once the filter was added, the platform’s download rate doubled. Before Snapchat introduced a popular filter - the gender swap filter - the app was downloaded about 600,000 times each day.
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Related: How to Make a Snapchat Filter Why Do Brands Make Snapchat Lenses? Looking at the track record of Snapchat’s success, it’s easy to see how it got to where it is. In this guide, we’ll cover everything you need to know about this new marketing opportunity, including how to make a Snapchat custom lens of your own. If you want to get a leg up on your Snapchat marketing efforts, there’s no better way to do it than with a custom Snapchat lens. More recently, Snapchat introduced lenses, a more interactive augmented reality experience that adds animation to your photos. So how can your business best engage with Snapchat’s vast audience? One of the biggest draws of the social media platform is its fun and creative filters that users can add to their selfies, photos, and video content. In particular, it’s popular with a younger demographic. With more than 319 million daily users, Snapchat provides the opportunity to reach a massive audience. And as new technologies continue to develop on the app–like a custom Snapchat lens–it’s becoming an even more useful tool for marketers. Since its launch in 2011, Snapchat has become a leading social platform for users of all ages.
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